Gear Junkie JAN 2023 / by  / Read original article

Goodyear is showing off a new tire made with 90% sustainable materials, like soybean oil and rice husks. Plans are for a 70% sustainable material tire to go on sale later this year.

Automakers keep finding ways to reduce vehicle emissions, working on plans to use more recycled and renewable materials in their vehicles. But some common car parts are still full of toxic and tough-to-recycle materials. Tires are one of the most significant tough-to-recycle materials.

They’re also a wear item that needs replacing every few years, and there are at least four of them on every car, truck, and SUV. There’s a lot of room to make a difference where the rubber meets the road.

Innovative Materials Sourcing Saves Emissions

To help hit its sustainability targets, Goodyear has had to think outside the circle when it comes to sourcing raw materials. The 90% tire has 17 featured ingredients and 12 different components — all of which are being sourced in new ways that should be better for the planet.

Carbon black reinforces the tire compound and increases tire life. It’s an important ingredient in every tire, and they get it by burning oil. This more sustainable tire uses four types of carbon black, generated from methane, CO2, plant-based oils, and oil made from recycled tires. Goodyear says the new ingredients deliver the necessary performance and reduce carbon emissions.

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