Forbes DEC2020 / by Forbes Coaches Council / Read original article

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To say that Covid-19 has been a game-changer for small businesses in the United States would be an understatement. Facing financial constraints and other limitations imposed by the pandemic, many small businesses have had to come up with creative solutions to maintain a steady stream of revenue.

The pandemic hasn’t subsided yet, and it is bound to continue influencing small businesses in the year to come. Below, 15 Forbes Coaches Council members discuss the trends they believe will drive small business in the year 2021 as well as ways to prepare for them.

1. Visible Digital Footprints

An excellent digital footprint and visibility will be a must for the small business next year. As everyone is spending significant time on the internet, having a great digital presence and branding will help when competing for new projects, contracts, partnerships and opportunities. This is an excellent way to highlight your product or service, engage and build community. – Izabela Lundberg, Legacy Leaders Institute

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