Top Four OEM Certification Mistakes
Shop certifications have been on the rise but there are four key mistakes every shop owner should avoid.
Island Fender is nestled between dealerships like its own island of repair. To one side is downtown Honolulu and to the other side is downtown Waikiki. Lexus, Mercedes-Benz, Audi, BMW and Velocity dealerships are all located within mere blocks of each other along the way, says Van Takemoto, owner of Island Fender, located in Honolulu, Hawaii.
“We’re kind of out of place,” Takemoto says.
In fact, Island Fender is one of only a few independent body shops left in the entire town.
Takemoto was faced with an opportunity when he took over his family’s body shop in the early 1990s. While the independent body shop was one of a few among larger dealership businesses, he realized he could use it as an advantage to gain referral work. And to sweeten the deal, the dealerships did not have body shops attached to the businesses.