URG Benefits Video 2010

URG Announces Release of New Auto Recycling Video Explaining Benefits to Consumers

June 2010 – Centennial, Colorado –The United Recyclers Group has announced the launch of a new video “Using Auto Parts Saves Money On Repairs And Helps The Environment.”  The video is now available for viewing by the public at the URG website (www.u-r-g.com), and at YouTube.com (Auto Recycling Video Explaining Benefits).  The educational video is being released to the public as part of an effort by URG to promote the use of recycled auto parts because they are affordable, green and are the choice of smart shoppers.
“11 million cars per year are scrapped each year in the United States,” says Michelle Alexander, executive director of the United Recyclers Group. “URG wants to help the public see exactly what happens to the end-of-life vehicles, and how they are taken apart to salvage any reusable parts in order to keep America’s cars on the road.  We represent one of the nation’s greenest industries, and it is important for consumers to understand the important service that the auto recycling industry provides our society.”
Alexander also says that the video is also being provided to URG members as an additional benefit of membership.  She says “We know that our members realize the need for ongoing education for the public about who we are and what we do.  We will be distributing this video to all of our members on DVD and will encourage them to add this video to their company websites and Facebook pages.”
What the five minute video does first is set the stage for the important role that automobiles play in our society.  “American have a love affair with their cars, and not just new ones,” says Alexander.  “It has been estimated that there are nearly 260 million cars still in use in this country, nearly one for every man woman and child.  Keeping this fleet on the road is an important responsibility for the nation’s 6000 plus auto recyclers.”
Using real footage shot at a URG member facility, the video shows the entire auto recycling process.  It begins with a car auction, then delivery of the vehicle, inventory, dismantling, and breakdown.  Great care is taken by recyclers to be green and meet the many federal, state and local environmental regulations and laws that govern auto recycling.  This is portrayed in the video as fluids are removed an stored, batteries are removed, and parts that can’t be reused are recycled as metals.  State-of-the-art software such as Pinnacle Pro is portrayed in the inventory and sales process.  Finally, the parts are packaged and shipped as though they were new, with a commitment to quality that will gives consumers peace of mind that using green parts is the way to get their auto repaired.
“Many people cannot afford or no longer qualify to buy a new car and now have to keep their vehicles running longer,” says John Fischl, President of Riteway Auto Parts (Phoenix, AZ) and a URG manager.  “But more than the economy is at play here.  Keeping a well-maintained but older car running is also a very green thing to do.  Don’t let new car manufacturers fool you: It is far better for the environment to reuse ‘green auto parts’ than it is to manufacture new auto parts.”  A leading auto recycler, Riteway Auto Parts is featured in much of the video.
“In this economy, it is very important for consumers to understand that using green parts is actually saving them a lot of money,” says Richard Filley, executive director of the GreenCARR Foundation (Mesa, AZ).  “This video takes a viewer behind the scenes and quickly shows them what it takes to get a part from a scrapped car and into the hands of their collision or auto repair shop for use in repairing their vehicle.  The care given to the quality of the green parts on the market today has never been higher, and this video let’s people see that with their own eyes.”
United Recyclers Group, LLC is a partnership of over 330 industry leading auto recyclers that work together to improve and modernize the automotive recycling industry.  Changes they have made include developing their own inventory management system, Pinnacle and Pinnacle Pro; creating a buying cooperative; and offering group marketing options.  For more information, go to the United Recyclers Group website at www.u-r-g.com or call 303-367-4391.

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