MARKETING FOR AUTO RECYCLERS IN THE 21ST CENTURY

Auto Recycling World JAN2021 / by Parker Mitchell / Read original article

Parker Mitchell, Account Manager, from Texn Rewards, based in Texas, US, discusses how effective marketing strategies can increase your auto recycling business sales.

As a business owner, you must have an effective marketing strategy to drive your brand loyalty and get new customers visiting your business. Without an effective marketing strategy, your business will likely see a decline in new customer acquisition and returning customer loyalty.

Marketing helps you stand out amongst the competition and keep your brand top of mind for your target audience. If they ever need something you offer or know someone who does, then you want it to be your business they think of first. It can also provide customers with incentives to do business with you in the near future or value in terms of new information they did not previously know.

Loyalty to your brand and new customer acquisition through marketing increases sales. However, it comes with a cost, and that is the part many business owners have a hard time justifying. Effective marketing strategies result in a net benefit, meaning the increased sales from marketing should be greater than your marketing strategy’s cost.

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