Overcoming Common Misconceptions from Customers

Overcoming Common Misconceptions from Customers

by Kelly Beaton for FenderBender Magazine / read original article here

At Bedford Autobody, a collision repair “facts” bulletin hangs in the owner’s office.

While the facts listed on the sheet are well known throughout the industry, Greg Bedford is surprised at how often he needs to explain its bullet points to confused customers.

“You get customers that come in for the first time that have never dealt with a body shop,” says Bedford, the longtime owner of the Mountain View, Calif., shop. “Sometimes they can get intimidated, because they don’t know anything about the auto body business.”

While we live in the midst of the Internet age, with ample information at our fingertips, that inundation of information can leave customers with misconceptions about industries, like collision repair.

Read the rest of this article here

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