Conveniently Communicate with Customers
In 2019, it’s predicted that the best commerce and content will remove barriers to purchasing, including “clicks” to checkout, according to a report by Big Commerce.
Using chatbots for marketing activities such as ad targeting, lead generating and SEO is becoming more and more popular. According to a report by Digital Marketing Institute, the future of digital marketing will be heavily directed by artificial intelligence (AI) applications, including chatbots.
In fact, Gartner, research and advisory company, predicts that by 2020, over 50 percent of medium to large enterprises will have deployed the use of chatbots. A chatbot platform allows users a simple, single option. Simply type in a message and get a prompt response, which many sites report is appealing to millennial consumers.