16 KEY TRENDS THAT WILL DRIVE SMALL BUSINESS IN 2022

Forbes DEC 2021 / by Expert Panel®  / Read original article

When the Covid-19 pandemic struck, it sent small businesses into a period of upheaval that they’re just beginning to recover from more than a year later. As life starts to regain a sense of normalcy, new business trends are emerging, and understanding them can help small businesses find their footing again.

Small-business owners need to stay aware of the changes and movements that are driving business in a post-pandemic world. Below, 16 members of Forbes Coaches Council discuss the trends that they believe will impact small businesses the most in 2022.

1. Emotional Intelligence And Empathy

Emotional transparency and modeling emotional intelligence are key. Empathy is no longer a luxury but a powerful skill for normalizing life and work challenges. You don’t have to know or share the whole story of an employee’s situation (or yours), but recognizing moods or behaviors and addressing them with care is appreciated. Adopt the motto: “If we ask, ‘How are you doing?’ we really want to know.” – Patrick Williams, Transformational Living

2. Influencer Marketing On Social Media

One trend small businesses should know about if they don’t already is the power of influencer marketing. Online platforms and social media channels such as Instagram and TikTok can help small businesses tell their stories to drive awareness and excitement. Influencers both large and small (micro-influencers) strengthen the story by providing relevance and endorsements. – Shannon Finn Connell, Capo Initiative

3. Big Business Systems And Processes

To find success in 2022, it’s imperative that small businesses start taking on big business systems and processes.

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